Eastern European Mother Goes to Fashion Week

In collaboration with Cristina Cataman · Paris Fashion Week SS27

A humorous character series created during Paris Fashion Week SS27. The brief came with a constraint: no other people could appear in the frame. So the series relies entirely on reaction, with the fashion-week absurdities she reacts to suggested through text, styling and the city itself.

Concept, art direction & photography — Maria Biardzka

Published as an Instagram collaboration, the series reached 320k views in its first 24 hours, resonating both with Cristina's audience of over 700k and well beyond it, bringing her around 2,000 new followers in a single day.

Eastern European Mother Goes to Fashion Week — title card, Cristina Cataman character series, Paris

'No jacket. In October. She will catch her death.'

'€900 jeans. With holes. I will fix it for free.'

'Three leaves. €40. I have pierogi in my bag.'

'Everyone is filming. Nobody is watching.'

'They call this a dress? I have curtains like this at home.'

'Headscarves. Back in fashion. I never took mine off.'

320k views and 2,000 new followers for the creator within the first 24 hours, reaching well beyond her existing audience.